The Experience Economy
 Seth Godin's been writing about 'security theatre' - his example is that complex charade we 
 go through at airports, but his point is straight out of the experience economy. 
We must go beyond 'serving' our customers. We need to satisfy them, and sometimes this means going beyond their expectations to leave a lasting impression. Increasing the value they experience is part of this.
 
      
 I'm very sorry I won't be able to go to barcamp this weekend - it really looks like it's going to be a lot of fun!
I'm very sorry I won't be able to go to barcamp this weekend - it really looks like it's going to be a lot of fun! 
